Social Impact

Our Commitment to Diversity

URBLAY is on a mission to democratize influencer marketing—by making it possible for creators from all corners of India to monetize their talent, and for brands to discover authentic voices that truly connect with audiences. We believe that powerful stories and influential content don’t just come from big cities or fancy studios—they rise from every village, every small town, every smartphone with a voice worth hearing.

Our Social Impact initiative is built to empower underrepresented creators—especially those in rural regions, tier-2 and tier-3 cities, and emerging communities who often go unnoticed in traditional influencer ecosystems. These creators have unique perspectives, real-life credibility, and cultural depth that global and local brands are hungry to connect with. We’re here to make that connection happen—equitably and efficiently.

Through our AI-powered platform, we help creators who lack access to conventional networks get discovered, get paid, and grow their reach. We’ve already helped over 10,000 diverse creators form paid collaborations with brands looking for more than just aesthetics—they want authenticity, relatability, and social connection.

Diversity and inclusion isn’t a feature at URBLAY—it’s a foundation. From language localization and regional campaign filters to algorithm fairness and inclusive onboarding, every part of our product is designed to uplift creators from historically excluded backgrounds. We partner with brands who believe that influence can come from anywhere—and that impact grows when it’s shared.

At URBLAY, we’re not just building a platform. We’re building a movement—where creators from every pin code can dream big, earn fairly, and be seen.

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