Mission & Vision
Shaping the future of creator economy through authentic connections and innovative technology.
Our Mission
"To democratize influencer marketing by creating meaningful, AI-powered connections between creators and brands that drive authentic engagement and sustainable growth for all."
Our Vision
"A world where every creator has the tools and opportunities to build a sustainable career, and every brand can find their perfect creative partner."
By 2030, we envision URBLAY as the global standard for creator-brand collaboration, powering millions of authentic partnerships worldwide.
Why We Exist
The Problem We're Solving
- • 73% of creators struggle to find brand partnerships that align with their values
- • Brands waste 60% of their influencer marketing budget on mismatched partnerships
- • Traditional agencies take 30-50% commission, leaving creators with insufficient compensation
- • Lack of transparency in campaign performance and payment processes
How We Empower Both Sides
For Creators
- AI-powered brand matching based on your content, values, and audience
- Transparent pricing tools to value your work appropriately
- Direct payment processing with no hidden fees
- Educational resources and community support
- Portfolio building and performance analytics
For Brands
- Precision targeting to find creators who truly resonate with your brand
- Campaign management tools for seamless collaboration
- Real-time performance tracking and ROI measurement
- Fraud detection and authenticity verification
- Budget optimization and cost-effective scaling
Our Core Values
Authenticity
We believe in genuine connections and authentic content that resonates with real audiences.
Transparency
Clear communication, fair pricing, and open processes build trust across our platform.
Innovation
We continuously push boundaries with AI and technology to improve user experiences.